Wednesday, 10 December 2008

Joewell Scissors

Other than the incredible performance, there are two core principles that separate Joewell Scissors from everything else on the market. One is that certain ideals should never be compromised. The second is that standards are worth any sacrifice to maintain.

These principals are based on a desire for a certain kind of purity. Of having faith in an unshakable ethic that isn’t a slave to trends, the flavor of the month, or an opinion poll. We build hairdressing scissors, such as the Joewell Classic Pink Scissors for people who understand those principles. And for those who share our passion for a supremely competent pair of scissors, working at its full potential everyday. For hair stylists who demand that kind of experience, there is no substitute.

Joewell Hairdressing Scissors are the product of an evolutionary process that is unique in the world of hair cutting shears. That process began with the desire to build a pure pair of scissors, uncompromised by the need to appeal to a broad spectrum of stylists. Our line up of hairdressing scissors are the best examples of that process. And they’re just as uncompromised and pure in purpose as their ancestors.

Scissors are purchased for about as many different reasons as there are stylists. But there is only one reason to buy a Joewell. Its called the passion for hair cutting. It is so much a question of raw power, or perfect grip. It has to do with the relationship between a stylist and their hairdressing scissors. the two-way communication links provided by a superb cutting edge, a precise balance, and a magic fit.

By its very nature, Joewell Scissors are not built to be something for everyone. But it is everything to someone.

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